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Vida launches new service pledge alongside extensive criteria and product enhancements
3/2/2023 12:10:39 PM
  • The Vida Service Pledge promises to refund the £180 application admin fee if intermediaries feel they have not received excellent service from Vida 

  • Alongside the service pledge, a number of extensive criteria, product and pricing enhancements have been made 

Vida, the specialist lender, have today launched the Vida Service Pledge. The commitment allows brokers to request a refund of the £180 application admin fee if they feel they have received anything but excellent service. Full details are available on their website. 

With the launch of their V-Hub last year, which allows brokers to speak directly to experts and underwriters throughout their application, Vida have been focussed on creating a service proposition that intermediaries can really put their trust in, and the service pledge is testament to the strength of the service Vida are now offering brokers.  

Calls to the V-Hub are currently being answered in 9 seconds and emails responded to in 4 hours. The lender says this has been reinforced by positive feedback from their intermediary partners, leading to record NPS scores and an increase in 5-star reviews on Trustpilot.  

Caner Mulayim from BB Financial Solutions Ltd says: 

 “Vida are amazing! The V-hub team really know their stuff and dealing with them is so easy – other lenders could learn a thing or two about how to look after brokers from Vida” 

 Nicola Lauder from Aspire Mortgages says: 

 “Used Vida for the first time in a long time, WOW! In my 19 years as a broker, the level of service at Vida has been one of the best I’ve received. Proactive direct underwriter contact, efficient communications, and speedy app to offer. I’ll be turning to Vida a lot more now’’ 

Alongside the launch of the Vida Service Pledge, the specialist lender is also making extensive enhancements to their products and criteria.  

Product highlights: 

  • 85% LTV available 

  • Minimum loan size reduced to £50k  

  • Fee saver products available across their entire range  

 Criteria enhancements include: 

  • Loan to income ratio increased to 6x 

  • Landlords considered with no experience when purchasing HMO or MUB  

  • Multi-Unit Blocks (MUB) now available up to 6 units  

  • Only 1-years’ UK residency required before application   

  • No restriction on number of storeys in a block of flats 

  • No requirement for a lift above 4th floor  

  • Flats near to or above bars, pubs and petrol stations considered  

  • Extended list of acceptable visas  

Helen Cawthra, Head of Intermediary Engagement at Vida commented:  

“As a lending specialist, we are constantly seeking to enhance our offering and to help more people find a place to call home. We continue to listen to feedback from our brokers and are delighted that the latest changes to our products and criteria will give them even more options to discuss with their clients. The Vida Service Pledge is just another example of how committed we are to giving brokers the service they deserve. “